What Are TikTok Shop-Funded Promotions

Get TikTok to pay you for more sales, using TTS funded promos 

TikTok Shop-funded promotions are discounts fully covered by TikTok to support key shopping events (like Black Friday or seasonal sales).

These promotions will help your brand boost conversions by offering customers exclusive savings without cutting into their own margins.

Most of the time, sellers don't utilize the little stuff, the free optimizations that make more sales online, this is your chance to do so. 

Capitalize on the readily available promotions. 

How to Recognize TikTok-Funded Promotions

TikTok makes it easy for shoppers to spot these deals by adding special icons across the platform, including:

• Product Detail Pages

• Live Shopping Bag

• Showcase

• Shopping Cart

• Other customer-facing pages

Types of TikTok-Funded Promotions (And How to Leverage Them)

As a seller, understanding these promotions can help you maximize conversions.

It's super simple, but worth leveraging... 
Here’s a breakdown of what’s available and how to use them strategically:

1. Product Coupons

• Offers customers a percentage or fixed discount (e.g., “10% off” or “$5 off”) when they meet a minimum purchase requirement.

• Pro Tip: Stack these with your own store promotions to give customers even bigger savings and increase your average order value (AOV).

2. Product Incentives

• Exclusive discounts with a “HOT DEAL” icon.

• Can include tags like “LIVE Exclusive” or “New Customer Deal” to highlight targeted promotions.

• Heads up: These cannot be combined with Flash Deals—whichever discount is greater will be applied.

• Pro Tip: Use these deals during live shopping events to drive urgency and engagement.

3. Buy More, Save More

• Discounts based on quantity or order value (e.g., “Buy 2, Get 20% Off” or “Spend $100, Save $20”).

• Pro Tip: Bundle complementary products together to increase upsells.

4. Shipping Fee Discounts

• Offers free or reduced shipping fees for customers.

• Note: These discounts apply before any remaining shipping costs, which you may still need to cover.

• Pro Tip: If offering free shipping already, this further reduces customer hesitation at checkout.

How to Opt Out of TikTok-Funded Promotions

While these promotions can be a powerful tool, you have full control over whether to participate.

Steps to Withdraw:

1. Go to Seller Center > Marketing > TikTok-Funded Promotion Settings.

2. Review your current promotion settings.

3. To opt out, toggle the switch off for the specific promotion type and confirm.

4. If you decide to rejoin, simply toggle it back on.

Important Considerations:

• Opting out applies to ALL future events of that promotion type (not just one event).

• You can’t exclude specific products—if you opt out, it affects your entire store.

• If you withdraw, all promotional tags and banners disappear immediately. Frequent opt-ins and opt-outs may cause price fluctuations, confusing customers and potentially hurting conversions.

FAQs (And What You Need to Know)

1. If I opt out of a promotion type, does it affect only one event?

No, opting out removes your store from all future promotions of that type.

2. Can I remove only certain products from TikTok-funded promotions?

No, opting out applies storewide for that promotion type.

3. Can I rejoin later if I change my mind?

Yes, you can opt back in at any time.

4. What happens to my products if I withdraw?

All promotional tags and discounts are removed immediately, which may cause price fluctuations at checkout.

5. Will opting out of TikTok-funded promotions affect my own store discounts?

No, withdrawing from TikTok-funded promotions does not impact any discounts you set up in Seller Center.

6. If a customer cancels or returns an order with a TikTok-funded coupon, is the discount refunded?

Yes, as long as the coupon is still valid, it can be returned to the customer.

7. Where can I see the TikTok-funded discount amounts for my orders?

Check Settlement Breakdowns in the Finances section of Seller Center.

Why you want to use this to increase sales....

TikTok-funded promotions can be a game-changer for increasing sales and conversions, especially during high-traffic events. By stacking these discounts with your own promotions and leveraging them in live shopping, you can drive even more revenue without sacrificing profit margins. However, if you choose to opt out, be mindful of the potential impact on pricing and customer perception.

Use these promotions wisely, and watch your TikTok Shop go hard!

Maybe even go viral...

If you want to know more about scaling on TTS, just ask me in a call, you can book it online.