Increase TikTok Shop Profit Quick: Discounts and How to use them on TikTok Shop

Increase TikTok Shop Profit Quick: Discounts and How to use them on TikTok Shop

Increase TikTok Shop Profit Quick:  Product Discounts on TikTok Shop: A Complete Guide

What is a Product Discount on TikTok Shop?

Product Discount is a good promotional tool available to TikTok Shop sellers.
But you need to know how to operate and maximize your sales profit... 

It allows sellers to offer percentage-based or fixed-price discounts on their products to remain competitive and attract more buyers.

This enables you to adjust prices dynamically based on trends and business needs, ultimately driving more sales.

Why you should consider implementing these discounts:

  • Stay Competitive: Offering discounts helps sellers stand out against competitors, attracting more potential buyers.

  • Flexible Pricing Strategy: Sellers can adjust prices according to demand, seasonal trends, and promotional events.

  • Increase Conversions: Discounts create a sense of urgency, encouraging customers to make purchases quickly.

  • Better Visibility: Discounted products are featured in multiple places such as live streams, short videos, and showcases, increasing their reach.

How to Create a Product Discount on TikTok Shop

  1. Access the Seller Center:

    • Navigate to Promotions > Promotional Tools > Product Discount > Create.

  2. Enter Basic Information:

    • Add a Promotion Name and define the Discount Period.

    • Shorter promotions create urgency, while longer ones help slow-moving products.

  3. Choose the Discount Type:

    • Percentage Off (e.g., 20% off)

    • Fixed Price (e.g., $10 per item)

    • Note: Fixed price discounts are not available for Shopify-integrated stores.

  4. Select Products:

    • Click "Select Products" and choose items individually or in bulk.

  5. Set Discount Details & Purchase Limits:

    • Define the discount percentage or fixed amount.

    • Limit how many items a single user can purchase.

  6. Submit the Promotion:

    • Once all details are entered, click Submit to activate the discount.

Bulk Setup for Product Discounts

  1. Download the Excel Template:

    • Go to Product Discount Page > Select Products > Bulk Upload > Download Template.

  2. Fill in Product and SKU IDs:

    • Use the "Explore ID" feature or export the product list to get the necessary IDs.

  3. Enter Discount Details in Excel:

    • Complete the template with discount rates and purchase limits.

  4. Upload the Excel File:

    • Ensure the file is in .xlsx format and re-upload it.

    • If errors occur, check the failure reasons and correct them before re-uploading.

How to View, Edit, or Terminate a Product Discount

  1. Access Your Promotions:

    • Navigate to Seller Center > Promotions > Sales Promotions > Product Discount > My Promotions.

  2. Manage Discounts:

    • Edit: Adjust discount details for ongoing promotions.

    • Deactivate: Stop an active promotion.

    • Duplicate: Reuse a past promotion for future campaigns.

Creating a Product Discount via the Seller Center App

  1. Open the Seller Center App.

  2. Go to Home > Promotions > Product Discount > Create Product Discount.

  3. Follow the same steps to set up and submit your discount.

How Consumers Engage with Product Discounts

  1. Product Detail Pages (PDP):

    • Shoppers see discounts on product pages through various channels like showcases, short videos, and live broadcasts.

  2. Live Shopping:

    • Users can purchase discounted products directly from live streams.

  3. Discounts are displayed prominently to encourage impulse purchases.

Troubleshooting: Why Isn’t My Discount Showing a Strikethrough Price?

  • Newly Listed Products:

    • Strikethrough pricing may not appear if the product has no sales history.

  • Misleading Pricing:

    • If TikTok detects discrepancies between the listed price and historical sales data, strikethrough pricing may be hidden.

  • Best Practices:

    • Ensure your retail/list prices reflect true market value.

    • Generate initial sales before expecting strikethrough pricing to appear.

So how and what do you do with TikTok Shop Discounts? 

 

Product Discounts on TikTok Shop are an excellent way to drive sales and increase brand visibility. By strategically setting discounts and optimizing your promotions, you can effectively attract more customers and improve conversion rates. If sales don’t improve despite competitive pricing, consider increasing product awareness through TikTok Ads and influencer marketing campaigns.

 

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